Next month, Hooded Owls will celebrate its third birthday – something we’re really proud of – but it has also prompted a moment to reflect, both on where we’ve come from, and where we’re going in the future.
For those of you that have known us from the beginning, you’ll remember it was all a bit of an adventure. My mum and I had made some hooded towels for my two children, because we couldn’t find what we were looking for in the shops or online. And it turned out that several of our friends also wanted some and couldn’t find them, and so we made hooded towels for them too.
This led to the launch of the Hooded Owls website, and a few months later, we joined notonthehighstreet.com. Over the next two years, our reputation and orders grew, and by our second birthday, my spare room, hallway and every spare space in the house was overflowing with boxes and towels. My mum and I were both exhausted… the time had come to find an office and some people to help us. We outsourced the majority of our production to a factory, moved into our offices, and took on someone to manage the packing and dispatching of orders and someone to help with the sewing.
The result of all of these changes, however, is that the costs of running Hooded Owls have increased dramatically, and we are now being faced with some tough choices about where we go from here. One option would have been to drop our quality significantly, but that is not what we want Hooded Owls to be about. So after much discussion about the different options, our conclusion is that our only option is to raise our prices.
So from 1 May 2016, we will be introducing a new pricing structure. I understand that this decision will not be a popular one, but I want to assure you that we are making these changes to our pricing structure very reluctantly, to enable us to continue with the high quality we currently provide. Most of our prices will rise, but we will aim to ensure that some of our designs are on offer at any given time.
However, we wanted to give you some advance warning of the price increase so that if you are planning to buy any new towels, either for yourself or as gifts for friends and family, you have the opportunity to buy them at the existing price. And I hope that by explaining the reasons for these changes, you will understand.
With very best wishes