4.7 out of 5, 3746 reviews verified by Judge.me

Creating magical adventures from playtime to bathtime

  • Magical potion kits to play with anywhere (even in the bath)
  • Fizzing treats to get them IN the bath
  • Big hooded towels to get them OUT the bath
Seasonal offers | Enjoy up to 25% off
Potion Kits Potion Kits
Gift Sets Gift Sets
Bath Bombs Bath Bombs
Bath Rock Pots Bath Rock Pots
Standard size 0–7yrs Standard size 0–7yrs
Fizzing Dust Fizzing Dust
Whipped Soap Whipped Soap
Accessories Accessories
Bubble Bath Bubble Bath
Bath Toys Bath Toys
Jumbo size 7–13yrs Jumbo size 7–13yrs
Facecloths & Wash Mitts Facecloths & Wash Mitts
Beach & Travel Towels Beach & Travel Towels

Shop collections

Shop Christmas favourites

Shop Christmas collection

Shop bestsellers

Hands holding colourful bath glitter

Our best-selling potion-making kits

Our magical, fizzing potion-making kits combine imaginative play with physical and emotional development, so children have fun without even realising they're learning! Perfect for potion-making adventures outside in the garden, indoors at the kitchen table, or enjoying in the bath.

Learn more
Children wearing Hooded Owls towels

Our original big hooded towels

Super-sized and made from soft, thick, organic cotton, our big hooded towels are loved by children and parents alike. A unique pop fastener keeps the towel closed like a poncho for warmth and privacy, but can be un-popped when you want the full towel for a good rub dry.

Learn more

Our 'Splash' reward points

Earn reward points with every purchase you make, so you can save on future orders

Learn more

“My 5 year old just LOVES these sets. They clean up really easily and we get a lot of play out of each kit. I couldn't recommend enough, great buy!”

Lucy H. Verified
Top 1% stores
Platinum transparency
Buy Women Built
Mother & Baby Awards Silver
Junior Design Awards Bronze

Shop by theme

Christmas Christmas
Birthdays Birthdays
Unicorns Unicorns
Dragons Dragons
Rainbows Rainbows
Dinosaurs Dinosaurs
Mermaids Mermaids
Space Space